Selfridges, Birmingham

The department store Selfridges wanted to update their image with this futuristic design. The project could only be designed in 3-D with the aid of computers – therefore the whole professional team was equipped with 3-D technology.
Circular metal plates are fixed to the blue concrete shell. The intricate glazing of the “bulls-eyes” was supplied by ECKELT using the System LITE-WALL MONO of laminated glass with yellow screen-print.